production
brief to wrap: schedule, crew, suppliers, the day itself
scope of work
the parts of a production held end to end
creative direction
concept, programme, artistic direction, stage identity
artist booking
international headliners, first approach to signed contract
budgets
€10k to €150k, forecasting and cost control
partners and permits
sponsors, vendors, venues, safety, paperwork
audience
pr strategy, communications, smm, growth
method
six working principles
structure first
a budget, a timeline, a named owner — then the work can take risks
meaning before form
understand what a project is about before deciding how it looks
promise less
flag early what will not work, and bring the alternative with it
the crew is the project
brief them well, pay them properly, credit them by name
design for the conditions
let the site, constraints and logistics shape the production from the start — not as problems to solve later
it has to land
the room should feel something. every other decision serves that
adele nurbayeva — producer
berlin